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Mistash

The Social Product Catalog


Tiny
Published 04/16/2012 and rated Ratingstars4 4 out of 5 stars
by Robyn Valenzuela
Deadpooled, not active anymore
What can you use the app for?

Mistash is a an application that allows users to list their favorite products. These could be products that the user had in their past, things that are in their closet today or perhaps items that they are dreaming of buying in the future. Additionally, users can broadcast their "stash" on Mistash through their Facebook or Twitter social circle. On Mistash a user can link to a product. The image is displayed as a pretty large clip size. When others click on the image they can read how that product is special or what significance it has in that Mistash user's life.

The Mistash user can rate the product from one to five "check-marks" to show how much they love it as well. Additionally, a Mistash user could send the product to another user as a recommendation. Perhaps someone's birthday is coming up, one user could send a gift idea to another for that special person. Or, there is a new tie or t-shirt that just fits a friend so perfectly; Mistash is the perfect way to send this product over to that person and let them know about it. Since there is so much stuff in homes and on the internet, Mistash is a good way for users to create an inventory of their stash and strategically plans what they want to purchase next.

Mistash screenshot
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What is the history and popularity of the app?

The founders of the Mistash application consist of JC Webb and Michael Barlow. It is entirely funded by these two co-founders, although they would admittedly welcome outside investors. Webb began working on the Mistash app in 2011 out of his garage/ "mancave." He entered the app into the Amazon Web Services competition. Although they didn't win, the experience inspired the two to keep fostering the Mistash idea and grow it to its full potential. Mistash has been featured on Tech.Li and The Next Web and has been described as "Pinterest for your product lust."

What are the differences to other apps?

Mistash is all about products. While other sites may venture outside of the product catagory and have their users notate all of their "Likes," Mistash is focused on users who list products that they have had a personal experience with. Perhaps it is something near and dear to the user, or that user's favorite t-shirt. Mistash could even be a forum for users to list items that they really want to add to their stash. It is not meant to just be a list of things that a user finds interesting or whimsical- the attachment from the user to the item has to be there.

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How does the web app look and feel to use?

Mistash is pretty well designed. The items are listed as images in clips that contain a description of the product, how many likes, views and comments the item has received through Mistash, the Mistash user who is listing the item and how highly they have rated the item. Users can search for a particular item or type of item through the Mistash search bar in the upper right. Or, users could browse through the items. As users scroll down, more items will pop up for the user, to offer them a long-lasting browsing experience.

Users could also filter the items at the top of the Mistash page by category types. So one could view just technology items to see what's trending. Or, they could filter by Vehicles to get a snapshot of the beloved cars of old and new. Users could also a Mistash "Mustache" to their browser's toolbar so they can stash stuff as they surf the Internet. Since the app is relatively new, they are building their user- and item-base. Some searches may yield few items since this is a growing community.

How does the registration process work?

Users can register and login to Mistash using their Twitter or Facebook login. The site says that they will not post to a user's Facebook wall or re-tweet on their behalf without the user's permission.

What does it cost to use the application?

Mistash is completely free to use. Additionally, the Mistash team isn't involved in any kind of partnership or link campaign with the vendors. The stuff on Mistash is listed because users love it and there is no ulterior motive. As of February 2012, the Mistash crew isn't making any money off of their concept. However, there is potential for that in the future, but there are no plans really to charge users for accessing the application.

Who would you recommend the application to?

Mistash is a neat concept for anyone who want to take an inventory of their things, who wants to broadcast and share their purchases with their friends or who simply wants an organized way to sort through items that they have their eye on. Since users can list practically anything for the past, present or future ownership, Mistash is really open in how one can use it.

  • Mistash is word of mouth marketing on the web
  • Users can share their stash of stuff with their friends
  • Broadcast hip new finds and promote the items through ones' social circles


Mistash video

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